When Did Budweiser Air the First Clydesdale Super Bowl Ad? Plus, the History of the Famous Horses
The Budweiser Clydesdales first trotted their way into American hearts over 90 years ago in 1933, and have been a symbol of tradition for Anheuser-Busch ever since. But when did they begin appearing in their famous Super Bowl commercials? And what will the 2025 Budweiser Clydesdale ad feature?
The history of the Budweiser Clydesdales
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The story of the Budweiser Clydesdales began in April 1933, when August A. Busch Jr. and Adolphus Busch III gifted their father, August A. Busch Sr., a six-horse Clydesdale hitch to celebrate the repeal of Prohibition. If only they knew then what the Clydesdale horses would become to the company and its fans.
The company then arranged for a second group of Clydesdales to parade through the streets of New York City, a promotional event that culminated with presenting a case of Budweiser to former Governor Alfred E. Smith, to thank him for his fight against Prohibition.
The hitch continued its promo tour across New England and the Mid-Atlantic, and even made a beer delivery to President Franklin D. Roosevelt at the White House.
Over time, the hitch expanded from six to eight horses, and in 1950, a Dalmatian was introduced as the official mascot, a nod to the breed’s historic role as carriage dogs. Today, the Budweiser Clydesdales still make hundreds of appearances each year, and each traveling hitch is accompanied by a Dalmatian.
Fun Facts About Budweiser Clydesdales
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Behind the scenes, a dedicated team ensures the well-being of these “gentle giants,” who are so important to the company. Expert groomers travel with the hitches, overseeing their diet and care. Each horse consumes around 25 quarts of grains with vitamins and minerals, 60 pounds of hay, and 30 gallons of water daily. When traveling, the horses, along with their iconic red, white and gold beer wagon, are transported in specially designed trailers equipped with air-cushioned suspension and thick rubber flooring to ensure comfort. The drivers, who undergo rigorous training, skillfully handle the 12-ton ensemble. Fun fact: All of the horses have short names like “Bud,” making it easier for the drivers to direct them during a performance.
Today, the Budweiser Clydesdales reside at various Anheuser-Busch facilities, including the historic stables in St. Louis and the Warm Springs Ranch in Boonville, Missouri, where visitors can visit the beautiful horses and see the magic up close.
When did the first Budweiser Clydesdale Super Bowl commercial air?
50 years ago in 1975, the Clydesdales made their first Super Bowl appearance, and have since been featured in numerous commercials. Their Super Bowl ads often strike an emotional chord, blending nostalgia, patriotism and heartfelt storytelling. Some of the most memorable ads include the 2002 tribute to 9/11, where the Clydesdales bowed before the New York City skyline, as well as the 2013 ad “Brotherhood,” which showcased the deep bond between a Clydesdale and its trainer. These commercials have since become an anticipated tradition each year.
This year, Budweiser’s 2025 Super Bowl commercial, titled “First Delivery,” features a Clydesdale foal for the first time in over a decade. The ad follows the young horse as it goes on its first beer delivery. This marks the 47th Super Bowl appearance of the iconic Clydesdales. To celebrate, Budweiser is bringing the Clydesdales to New Orleans, the host city of Super Bowl LIX, a week before the game. The horses will make special appearances, giving fans a chance to see them up close and adding to the excitement of the Super Bowl festivities. Super Bowl LIX is set for Sunday, Feb. 9, with the Kansas City Chiefs facing off against the Philadelphia Eagles.
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